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Prior to entering the legal world, I served various roles for about 20 years in the
media & entertainment industry, including as director, producer,
and CEO of a production company. I produced or directed more
than 50 TV shows, dramas, sitcoms, music shows, talk shows,
and other variety programs. Some of those TV shows achieved
record-breaking ratings of over 40%.
Since becoming a lawyer, I have worked as a business and
production legal counsel with global media & entertainment
companies such as Netflix, iQIYI, Paramount Pictures,
Skydance, in addition to leading Korean companies such as
JTBC Studio, CJ ENM, Coupang Play and Studio N. I have
worked on international projects such as Netflix’s Kingdom, Sweet Home, and Squid Game, contributing to their success in global markets.
I am confident that these experiences are unmatched in
Korea’s legal industry. Based on these experiences, yh&co,
Korea’s most innovative law firm in the media and
entertainment market, can provide services that are not only
unparalleled in insight, but also creative and original, as our
name suggests.
Key players in the Korean media & entertainment industry
with whom I have built close collaborative relationships during
my career have joined yh&co’s advisory board. On this board
sits a TV drama director with more than 20 years of experience,
an entertainment management specialist, a global content
distribution expert, and a K-pop producer, amongst others.
Working alongside this advisory board, our stellar legal team
is positioned to offer differentiated services.
Korean cultural exports including music, films, and dramas
are becoming ever popular in the global market, lending
strength to Korea’s growth as an entertainment powerhouse.
yh&co, bringing together legal savvy and business acumen,
offers tailored advice and solutions to Korean media &
entertainment companies and creators as well as global
platforms investing in Korea.
Managing Partner Yonghae Lee
